Flatwater FOundation

Advertising / Content / design

The mission of the Flatwater Foundation is: To provide families coping with a cancer diagnosis access to mental health therapy and family support. The FWF falls close to our hearts so providing creative direction, campaign work and fundraising support have always been keystones to supporting their cause and extending their message. After years of creative support and promoting it's primary fundraising event Dam That Cancer, It was time to give the brand a refresh. It was important to build a brand that reflects the calm, confidence and strength the foundation provides for those in need. A mission statement was established and even a custom campaign was produced with Dynamax featuring Trey Hardee, Olympic decathlete & Flatwater Global Ambassador.  A special edition weight ball was developed and a portion of the proceeds went to the foundation. It's an honor and an awesome adventure to be a part of the Flatwater family.