FILM / Photography
Dodge is known to produce trucks that are tough-as-nails and own the elements. So we joined forces with someone who embodied those same qualities, a surfer ready to take on the rugged Oregon coast. This was shot as a spec project with no real crew but a lot of determination to show how we can produce quality content for Dodge and their agency partners. While hoping for sun, the back drop was wet, cold and windy as hell. But, we quickly agreed it actually enhanced the real story of our surfer and his Dodge truck battling what the Oregon coast could throw at them. During the post work for the images and film we realized we captured unplanned authenticity because of the even light and perfect rainy conditions. After three days of tolerating endless wetness and cold winds, it was all worth the final product.