FILM / Photography
We've always been huge fans of the Silverado Chevy Trucks and their campaigns over the years. Matter of fact Kiel still drives one with 200 plus thousands miles. While the Chevy brand has changed agencies over the years, it always maintains that classic Americana design. Jackson Hole, WY was the prime location for this creative adventure. In developing this spec project we wanted to tell a beautiful day-in-the-life story of a real working cowboy who uses his Chevy truck from sun up to sun down. This production was special because we wanted to bring a campaign together with a cohesive look and feel by shooting both the stills and filming at the same time. This is a common practice at VGCA that allows our team to be efficient and cost effective when planning and executing streamline productions.