Cadillac and Joshua Tree equal success.  Their brand over the last 20 years has gone from your grandfather's cruiser, to one where successful 35-plus individuals who want to live an iconic lifestyle. To own a Cadillac today is a a sign of unwillingness to forfeit style and drivability. The challenge for this shoot was to find a distinctive location which enhanced the sleek styling of the car and highlights the narrative of when you drive this Cadillac, you can't help but drive far. In this case, the middle of the desert did just fine. Styled in a way that was not forced but more along-for-the-ride, had us all wanting to ditch our Econo vans, steal the keys and drive it back to LA.